ITURAN: Priced Like Hardware, Performing Like SaaS
- Brigette Mwaura
- Apr 14
- 8 min read
Summary
I am rating Ituran Location and Control a Strong Buy because it is being priced like a hardware manufacturer but performs like a high margin SaaS style telematics platform.
Over 70-74% of revenue comes from recurring subscription services. This generates predictable cashflows, strong margins, and compounding subscriber growth.
It has strong subscriber growth and continued OEM partnerships.
Its FWD Non-GAAP P/E and FWD EV/EBITDA are far below comparable subscription and telematics software businesses.
Its strong cash generation and balance sheet position it for both earnings growth and potential valuation multiple expansion.

Source:google.com/connectorsupplier




